Almarena : The genesis of an agency typography, between technical expertise and a quest for identity.
The year is 2020. Almarena, a creative agency, is in the midst of redesigning its visual identity, looking for a way to stand out, to project its personality in a strong and singular way. The idea is simple: why not give birth to an exclusive typeface that would embody not only Almarena’s graphic style, but also the soul of its team and its work?